How the Holidays Impact Real Estate: Trends from Halloween to New Year's

Do Real Estate Prices Drop During the Holidays? Market Insights

Published | Posted by Jenn Kuenzler

The holiday season, from Halloween through New Year's Eve, has a noticeable impact on the real estate market, influencing both prices and buyer behavior. During this period, data from the Austin Area MLS reveals a pattern of slowing market activity, which can create opportunities for buyers. The data shows that real estate prices generally stabilize or even drop slightly during these months, as fewer buyers are actively searching for homes and sellers become more motivated.

Starting with October, we see that the
average home prices in Austin typically peak during the earlier months of the year and begin to cool off by fall. In October 2022, for example, the average home price was $577,143. However, by December of the same year, prices had decreased to $540,810, showing a drop of over $36,000 in just two months. This trend is consistent across multiple years in the data, with slight price declines from October to December. In 2023, the October price was $548,133, and by December, it dropped to $538,895, reflecting a smaller but still significant decrease. The slowdown in demand during the holiday season plays a crucial role in this price drop.

The holiday season tends to reduce buyer activity, as many people are focused on celebrations, travel, and family gatherings rather than house hunting. As a result, the number of active buyers declines, and homes tend to stay on the market longer. This reduced competition often leads to price reductions, especially for sellers who need to move their properties before the year ends. This decrease creates a window of opportunity for buyers who are in the market during the holidays, as they can potentially negotiate better deals.

December often sees the lowest level of activity, as both buyers and sellers focus on year-end holiday events. Motivated sellers may be more willing to lower asking prices or offer additional incentives to close deals quickly. This is reflected in the data for December 2022 and 2023, where home prices decreased by around $10,000 between October and December. Additionally, December has historically shown smaller price increases compared to other months.

For buyers, this period presents opportunities to purchase homes at lower prices, with less competition from other buyers. Price reductions are common, and buyers may have more negotiating power than they would during peak buying seasons. While overall market activity may decrease, those who are prepared to make a purchase can take advantage of motivated sellers and lower prices.

In conclusion, the holiday season from Halloween through New Year's Eve usually brings a slowdown in the real estate market, with prices stabilizing or decreasing slightly during this period. This creates
opportunities for buyers to find homes at reduced prices, with less competition and more negotiating power. The data clearly shows that while the holiday season may not be the busiest time for real estate transactions, it can offer significant advantages for those looking to buy.


If you want a new home for the holidays, I can help make your dream a reality.
Reach out to me directly at 512-299-1107. ~Jenn

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